|
KMID : 1134820200490010090
|
|
Journal of the Korean Society of Food Science and Nutrition
2020 Volume.49 No. 1 p.90 ~ p.100
|
|
|
The Japanese Consumers’ HMR Purchasing Characteristics and Opinions on the Development of the HMR Bibimbap Products according to the Food Neophobia Scale
|
|
Park Si-Eun
Yi Na-Young
Hong Wan-Soo
|
|
|
Abstract
|
|
|
|
This study examined the segments of the Japan’s Home Meal Replacement (HMR) market based on the food neophobia scale, as well as the opinions on the development of HMR bibimbap products. A total of 2,720 domestic consumers living in Japan were surveyed, and 467 responses were used for data analysis. The data were analyzed using SPSS Windows. Of the 467 subjects, 55.0% of the neophobic group had a mean score of 4.33 on the neophobia scale, and 45.0% in the neophilic group had an average score of 3.12 on the neophobia scale. A significant difference in gender distribution was observed between the two groups (P<0.05). No significant difference in age, marital status, occupation, residence, and income were observed between the two groups. In both groups, supermarkets were the most popular places to purchase HMR, and time saving and easy cooking were the reasons for the HMR purchase. Significant differences were observed between the two groups in terms of the frequency (P<0.01) and reason (P<0.01) for consuming Korean food, and the preference of Korean food (P<0.001). A difference in frequency of intake (P<0.05) and preference for bibimbap (P<0.001) was noted between the two groups. The highest preference among the HMR bibimbap ingredients was chicken (4.70) and kimchi (5.37) in the neophobic group and the neophilic group, respectively. These findings can be used to develop HMR bibimbap products for the Japanese’ HMR market segmentation based on the food neophobia scale.
|
|
|
KEYWORD
|
|
|
Japan, Home Meal Replacement (HMR), neophobia, Korean food, bibimbap
|
|
|
FullTexts / Linksout information
|
|
|
|
|
Listed journal information
|
|
|
|